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SUPERBOSS
The launch of the Boss Revolution application was a step in the right direction to compete with instant messaging services such as WhatsApp, Skype or Telegram. We created its architecture and its design, and we populated it with characters, among them, a superhero personification of the product.
BOSS REVOLUTION IS A SUPER CONNECTION.
ONE HERO FOR EVERY SEASON
Super Boss was the hero who carried messages, calls, and videos at the speed of light making communication among families possible. Soon the character jumped from the app to all kinds of media. From banners to posters to t-shirts, promotions, balls, games, content for social networks and even ice cream.
LAUNCHING THE APP CAMPAIGN
SOCIAL MEDIA EVERYWHERE
FIND THE SUPERHERO CAMPAIGN
Find Super Boss has been one of the most successful games used on our Facebook page in terms of participation and engagement.
EVERYBODY LOVES SOCCER
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