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INSIDE OUT. 540 ST.

BRANDING PROJECT

Synthesizing the company's visual DNA from the inside out.

Expressing mission and vision at the office: Unite your world.

REDEFINING BRAND INTERIOR DESIGN

This project for IDT, an international company with offices around the world, has been one of those really rewarding jobs. Our challenge was to convey the new vision and positioning of the company, for each group: Telecommunication, Money Transfer, Energy.

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We captured the new company positioning visually, expressing the essence of our tag line: Unite Your Worlds. With that in mind we express it through:

THE CREATION OF SPECIAL CORNERS

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BOARDROOMS WITH CITY NAMES

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SPECIAL ROOMS WHERE TO BRAINSTORM

OR JUST PLAY.

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COZY AND MEETING PLACES

LIKE THE KITCHEN

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LED LIGHTING ON THE BACK BONE

OF THE BUILDING: THE STAIRS.

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REINFORCING THE CONCEPT IN ELEVATORS AND MAKING PERSONALIZED RESTROOM DOORS.

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WALLS WITH MESSAGES REFLECTING VALUES

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Captura de pantalla 2019-12-17 a las 2.1
Captura de pantalla 2019-12-17 a las 2.1

The new atmosphere totally changed the work environment, making it more productive. The balance between open and closed offices, and the creation of special rooms, built a positive ecosystem.

"See you in London," or “See you in Buenos Aires," is a more fun way to say we have a board meeting in room B-5.

CREATING YOUR BRAND FROM WITHIN MAKES SENSE.

Captura de pantalla 2019-12-17 a las 2.1
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